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| Credits :- Best Selling Books |
The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you.
And that is a tragedy.
Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools.
It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality.
To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day.
Waiting for people to come to you is not a strategy.
Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret.
Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.
My name is Russell Brunson and I'm the author of Traffic Secrets.
Just 5 short years ago, I launched a new company called ClickFunnels, and I knew when the cart opened on launch day, I needed to have a pipeline of people begging to signup for their free trial. And everyday after that, I needed to make sure I kept filling our funnels with our dream customers. To do that, I had to learn how to get traffic from dozens of different sources (I couldn't rely on just Facebook or just Google).
I had to learn how to do things differently; I had to be smarter. Most of the things we tried didn't work, but a few of the things, the "REAL SECRETS" that did work started to compound on each other.
Each new secret would help us to tap into a new stream of our dream customers! What seemed impossible before (getting a consistent flow of our dream customers into our funnels), was now a reality.
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